Are Your Leaders Effectively Executing on Your Organization’s Strategy?
How to Translate Strategy into Everyday Action
In an era of extended pandemic challenges, disruptions in work arrangements, and high employee turnover, it’s become increasingly difficult, yet increasingly critical that leaders stay focused on implementing the organization’s strategic vision. Unfortunately, the reality is sobering when you look at the success rates:
The success rate of strategy execution is incredibly low. The fail percentages found in scientific studies range from as low as 7 % to as high as 90 %, with an average of about 50% (as reported in a 2015 review article by Candido and Santos in the Journal of Management & Organization).
Research from the Corporate Executive Board (CEB) estimates that 50% to 70% of executives fail within 18 months of taking on a role, regardless of whether they were an external hire or promoted from within.
Only 15% of employees strongly agree that the leadership of the organization makes them enthusiastic about the future.
Incrementally moving the needle in the positive direction can make a huge difference, as we have seen in our work with leaders and their teams. As a case in point, we recently worked with a company (whose portfolio includes iconic food brands) to strengthen their results and overcome the strategy implementation odds. Details of the program for its leaders are outlined below.
Can Organizations Be Strategic in Today's VUCA World?
It’s a great question and one we are asked from time to time. In their excellent book, “Becoming a Strategic Leader”, Hughes et al make the case that organizations need to be more agile and resilient at the same time in the face of greater volatility, uncertainty, and competitiveness. Our new reality calls for more people at all levels in the organization to be engaged in strategic leadership to ensure focus, see opportunities and influence the direction and momentum of the whole organization. Rather than thinking about strategy as an event, the authors propose that organizations become "continual learning engines" to thrive. This learning process is made up of these five elements:
Assessing where we are (i.e., the organization’s competitive position)
Understanding who we are and where we want to go (i.e., the organization’s aspirations)
Learning how to get there (i.e., formulating strategy and determining priorities)
Making the journey (i.e., translating the strategy into action/tactics)
Checking our progress (i.e., evaluating performance, which starts the learning process over again)
Translating Strategy into Everyday Action
At JLPA, our workshop, coupled with coaching sessions, is designed to create a vision (aligned with the organization’s vision) and to turn that vision into reality against the backdrop of the seemingly constant whirlwind of everyday operational distractions. This program really hit home for our client and it can for your leaders too!
Key program ‘how-tos’ include:
The leader’s role in corporate, division, and team strategy
A strategy model for achieving the company’s vision
3 primary activities of strategic leaders
Leadership style and the impact on leading strategy
Creating a vision and bold leadership
Ensuring communication is building team alignment
Cultivating relationships that increase engagement
Achieving wildly important goals in the midst of everyday chaos
DiSC® Work of Leaders (WOL) Assessment
Have you leveraged the Everything DiSC® Work of Leaders (WOL) Assessment?
WOL provides a structure for helping each leader not only assess his/her leadership behavior style but also leadership strengths in three key competencies:
Creating a clear and shared vision
Building alignment around that vision
Executing to the defined strategies and goals
Using WOL provides valuable insights and engages leaders in the organization, enabling executives to rapidly generate insights, strategies, and goals for the future success of the organization.
Don’t let the day-to-day consume your strategic energy!
To learn more about our workshops, contact me, Jonathan Parker at: jonathanlparker@journeycounts.com
Reading & References
Bennett , Nathan, and G. James Lemoine. “What VUCA Really Means for You.” Harvard Business Review, Jan-Feb 2014.
Bossidy, L., Charan, R., & Burck, C. (2011). Execution: The discipline of getting things done. Random House Business.
Butler, Jimmie. “Jimmie Butler.” Statistics Suggest You Will Fail to Successfully Execute Your Strategies, Medium, 27 July 2021.
Conaty, Bill, and Ram Charan. The Talent Masters: Why Smart Leaders Put People Before Numbers. Random House Business, 2011.
“Executives Fail to Execute Strategy Because They're Too Internally Focused.” Harvard Business Review, 13 Nov. 2017.
Ettore, Mike. “Why Most New Executives Fail -- and Four Things Companies Can Do About It.” Forbes Magazine, Forbes Coaches Council, 13 Mar. 2020.
Hughes, Richard L., et al. Becoming a Strategic Leader Your Role in Your Organization's Enduring Success. Second edition, Wiley, 2014.
Kraaijenbrink, Jeroen. “20 Reasons Why Strategy Execution Fails.” Forbes, Forbes Magazine, 10 Sept. 2019.